The Contemporary American Child as a Docile Consumptive Body

  • Camilla Cannon
Keywords: philosophy, children, advertising, foucault, consumption

Abstract

In this paper, I argue that the contemporary relationship between children and advertising can be seen as illustrative of Foucault’s theory of disciplinary power and docile body production. I contend that, within the context of a consumption-based economy, an individual’s prime utility is her rate of personal consumption. Therefore, the subjection of children to ubiquitous advertising can be seen as the discipline through which the utility of personal consumption is maximized.

Published
2015-04-18
How to Cite
Cannon, C. (2015). The Contemporary American Child as a Docile Consumptive Body. Stance: An International Undergraduate Philosophy Journal, 8(1), 9-18. Retrieved from https://openjournals.bsu.edu/stance/article/view/1887
Section
Articles